Journal

The journey of logo design


Take 1: Exploring the geometric shape of W and to combine with the Chinese Character "wen". Some how it looks like a cat? Haha... I have a cat. 

 
 
 
 


 
 
Take 2: By repeating "wen" twice, it becomes rhythm. Therefore a repeated pattern of sound. Exploring the direction of a stamp seal.

Then I realized I really like having WENWEN in cap. They look like geometric lines and shapes!
 
 
 
 
 

 

 

Take 3: Got inspired from the chevron pattern in Take 2. This is very close to the final.

 

 

 

p.s. There are many many takes in between...

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